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# Phidev – Technology and Strategy Studio

## Sitemaps
[XML Sitemap](https://phidev.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [A Name or a Number](https://phidev.com/insights/field-notes/technology-and-the-human-touch): I've been traveling a lot lately. I don't like being stuck in a hotel/Airbnb room, so I usually go looking for coffee shops instead, my office of the day. A good coffee, maybe a pastry, a table to get some work done, watch people come in and out. That's the whole ritual.
- [AI Gives You an Answer. That’s Not the Same as the Right Answer.](https://phidev.com/insights/ai-and-critical-thinking): When I open AI instead, that moment disappears entirely. AI and critical thinking don't mix as well as most people assume.
- [AI Dependency Starts Small: How Confidence Gets Quietly Outsourced](https://phidev.com/insights/ai-dependency-confidence-skills): And because it works, I keep going back. Which means I keep skipping the part where I figure out if I could have done it myself. This is how AI dependency actually starts — not with the big decisions, but with the small ones.
- [AI Adoption and the Failure Loop](https://phidev.com/insights/the-failure-loop-ai): The gap between AI adoption and AI expertise is growing faster than most organizations want to admit.
- [12 Examples of Custom Software Driving Results for Mid-Sized Businesses](https://phidev.com/insights/custom-software-development/custom-software-12-examples): Enter custom software solutions—a powerful remedy designed to address these very challenges. Unlike off-the-shelf options, custom software is tailored to fit the exact needs and processes of your business. It’s crafted to seamlessly integrate with your existing systems, adapt as your business evolves, and provide a user experience that aligns with your specific goals. By investing in custom solutions, businesses can unlock new levels of efficiency, enhance productivity, and gain a competitive edge that off-the-shelf software simply cannot offer. In this article, we’ll explore how custom software can transform your business operations and drive growth in ways that generic solutions often fail to achieve.
- [What are the Best Practices for Content Publishing?](https://phidev.com/insights/content-strategy/what-are-the-best-practices-for-content-publishing): Discover the best practices for content publishing in our latest blog 'What are the Best Practices for Content Publishing?'
- [Enhance Your Email Security with DMARC: What Every Business Needs to Know](https://phidev.com/insights/marketing-tips/enhance-your-email-security-with-dmarc-what-every-business-needs-to-know): Email security is paramount for businesses of all sizes as it is an essential part of small businesses operations. With the increasing sophistication of email based cyber attacks such as phishing attacks (pretending to be somebody else) and email spoofing (sending emails from other people's addresses), it's essential to ensure your organization's email communication is secure and trusted. One critical tool in achieving this is DMARC (Domain-based Message Authentication, Reporting, and Conformance). This article will explain what DMARC is, its importance, how it works, and the impending deadline set by major email service providers like Google and Yahoo for its implementation.
- [Unlocking Success: The Power of Content Strategy and Development in Digital Marketing](https://phidev.com/insights/content-strategy/unlocking-success-the-power-of-content-strategy-and-development-in-digital-marketing): In today's fast-paced digital world, content is king, and its strategy reigns supreme. In the Content Era, where social media, Instagram stories, TikTok videos, and blog articles can make or break a business, having a well-thought-out content strategy is no longer a luxury but a necessity. The quality of your website's photography, copy content, taglines, illustrations, and other elements can determine whether a potential client is won or lost. Content strategy is the driving force behind successful digital marketing, and it ensures that your online efforts align seamlessly with your marketing and business objectives. At Phidev, we understand the power of content strategy and development and how they can elevate your brand to new heights.
- [Job Opening: WordPress Web Developer](https://phidev.com/jobs/job-opening-jr-web-developer): THIS POSITION IS NO LONGER AVAILABLE.
- [Job Opening: Web Developer](https://phidev.com/jobs/job-opening-web-developer): This is a remote position. Work from home with an experienced team.
- [Job Opening: Social Media Manager](https://phidev.com/jobs/job-opening-social-media-manager): This is a full-time position. Part-time candidates will be considered if their expertise matches our requirements.
- [Why Digital Marketing is Key to Your Business Survival](https://phidev.com/insights/digital-marketing/digital-is-key-to-business-survival): The coronavirus pandemic and quarantine measures to contain it have had a strong impact on different businesses and the world economy. It has already significantly changed entire industries and the behaviors of companies and consumers. In times like these, it’s important to adapt quickly and change your business strategies in line with the new reality hence the need for digital marketing.
- [Online Reputation Management Tips for Healthcare Professionals](https://phidev.com/insights/marketing-tips/online-reputation-management-healthcare): Today, the problem of online reputation management is experiencing a real “boom.” A company's reputation as a whole has a much more significant effect than individual reviews published about your healthcare practice on Google. This is why it’s essential to be proactive and take deft steps to manage your online reputation effectively. It will set you apart from your competitors and allow you to attract and retain patients, increase their loyalty, and create an expert image of your medical practice.
- [5 Tips for a Healthcare Social Media Marketing Plan](https://phidev.com/insights/marketing-tips/5-tips-for-a-healthcare-social-media-marketing-plan): You are trying to grow your medical practice, and you have come to the conclusion that it is necessary to develop your social media presence. But where to start? What content should you post? How can you engage with the audience? If you have these questions, this article will be useful for you. Here are some tips for your social media marketing plan.
- [Why Pay Per Click for Healthcare Professionals?](https://phidev.com/insights/digital-marketing/paid-media/why-pay-per-click-for-healthcare-professionals): Many of us already heard about Pay-Per-Click or PPC, though some people still might not know what exactly that is and how it works. In simple words, PPC is an online marketing model that allows advertisers to place an ad online paying a commission only when the ad is clicked. Essentially, PPC is a way to buy visits to your site, rather than trying to earn visits organically.
- [10 Digital Marketing Strategies for Healthcare Professionals](https://phidev.com/insights/digital-marketing-healthcare): Digital marketing for healthcare professionals is rapidly becoming the key channel for promotion and communications with patients. The development of digital culture sets fundamentally new models of consumer behavior, and the healthcare industry is no exception. The marketing of healthcare professionals is rapidly moving to digital, which becomes a key channel for promotion and communications with patients and other clients.
- [Why Doctors Need Websites](https://phidev.com/insights/digital-marketing/why-a-doctor-needs-a-website): The very first website in the world was created by Tim Berners-Lee, a British scientist from the European organization for nuclear research (CERN). The author conceived the site as an open space where everyone can search for ideas and share them. This site became the basis for the development of the modern Internet. However, 30 years have passed since then, and during this time, the Internet has undergone significant changes.
- [How important is it to rank well in Google for your business?](https://phidev.com/insights/seo/how-important-is-it-to-rank-well-in-google-for-your-business): Somebody would say it’s a multinational company, another one would say that it’s a tool that we use to ask questions and search for answers on the Internet. A marketer would say that Google is a great tool for inbound marketing. But what is Google for your business? Does it have any importance and impact on it? Should we think about Google when we create a website? Let’s go bit by bit.
- [9 Reasons to Hire an SEO Agency](https://phidev.com/insights/seo/9-reasons-to-hire-an-seo-agency): Another reason to hire an SEO agency rather than doing it in-house is customer acquisition. A successful SEO strategy can significantly increase the number of website visitors driving the traffic, lead generation, customer acquisition, and converting them to sales. While you and your team keep doing what you do best: delighting such customers.
- [Job Opening: Sales Rep](https://phidev.com/jobs/job-opening-sales-rep): This is a full-time position. Part-time candidates will be considered if their expertise matches our requirements.
- [The beginners guide to Search Engine Optimization](https://phidev.com/insights/seo/the-beginners-guide-to-search-engine-optimization-seo): Why is Search Engine Optimization important for businesses? Well, Did you know that? 167 Billion Searches happen on Google a month. If you are not showing on the first google result for your products and services, you are missing in a vast untapped potential. Search Engines, such as Google, are the new yellow pages. It is where people go to find answers, including people looking for your products and services. 88% of people research before they buy a product or services. And what's the first place where they research? Google! So, Do you really need SEO for your business website? Yes, you do! Because of this, we decided to create our SEO guide!
- [Job Opening: Project Coordinator](https://phidev.com/jobs/job-opening-project-coordinator): This position has been filled.--
- [Protected: Western Playland](https://phidev.com/work/western-playland)
- [Working-from-Home Starter Guide](https://phidev.com/insights/working-from-home-starter-guide): As a digital marketing agency, most of the work we do is creative work, which means we have to work, most of the time, in front of a computer. For a few years, we thought about going remote until we became a fully remote team at the end of 2017. It was something that we had been planning for a while, so when the opportunity arose, we took it. I'm glad to say it's been a great decision, but it took some time for us to get used to it. Now with "more people in lockdown than were alive during WWII," we decided to write the Working-from-home starter guide. This doesn't apply to everybody. It depends mostly on the kind of work you do. If you are one of those fortunate enough to be able to work from home, then here are some tips to make this transition as stressless as possible. While this is something that has worked for us, it doesn't mean that it is a set in stone. You should try to see what works for you and adapt it from there.
- [Web & Graphic Designer](https://phidev.com/jobs/web-graphic-designer): Phidev, a remote U.S. company based in El Paso, TX, is looking for someone who has a strong understanding of how design translates to web and digital experiences and that is organized enough to work from home.
- [What is digital marketing, anyway?](https://phidev.com/insights/digital-marketing/what-is-digital-marketing-anyway): A very common question when you meet a new person is "What do you do for a living?". It's a question that is part of everyone's basic repertoire in American networking. When I tell people that I work at a Digital Marketing agency, it is common for them to ask what that means. We all do digital marketing in some way or another, even if we don't know it so I've decided to take some time and write this article to help clarify what Digital Marketing is.
- [Should You Be Using ABM For Your Business?](https://phidev.com/insights/770): For the longest time, businesses have followed certain business models that allow them to communicate with their customers.  However, like everything else, these business models/strategies change, they evolve.  Businesses should always keep themselves informed on what is relevant and on the new technologies that will allow them to reach their customers in an easier and more efficient way.  New strategies are introduced and businesses have to "adapt or die".   One emerging trend in B2B marketing is account-based marketing, ABM.  Here is what you need to know...
- [Are Facebook Ads a Good Marketing Tool For Your Business?](https://phidev.com/insights/digital-marketing/are-facebook-ads-a-good-marketing-tool): In this new era of technology,  how businesses target their audiences has changed exponentially.  The digital world has provided countless channels where you can expose your business to potential costumers.  Regardless of what your business does or sells, exposure is everything.  Actually, the more eyes you have on your business the more possibility of it expanding and succeeding on a larger scale.  With this in mind, Facebook ads might just be the missing piece for your marketing plan.
- [The Importance of Web Design](https://phidev.com/insights/importance-web-design): What is the most important aspect of your business?  Well, for some it might be the number of sales for each quarter, for others, it might be website traffic.  However, one common factor, essential even, for all businesses is their brand image.   How recognizable your business is to your consumers.  Anyone can immediately recognize Coca Cola's brand or McDonald's' simply by looking at the colors or listening to their slogan.  Having a consistently recognizable brand gives your business an advantage over the competition.  Nowadays, you can't have a recognizable brand without an online presence.  And in order to have a prominent online presence, you need memorable web design that stands out.
- [Understanding Digital Marketing Analytics and How To Use Them to Optimize Your Business](https://phidev.com/insights/marketing-tips/understanding-digital-marketing-analytics-use-optimize-business): Digital Marketing Analytics: The digital era brought with it a world of new and efficient methods to track a business's progress and consequent success. A big part of a business' success relies on analyzing it constantly and understanding what makes it grow. Every business needs to set short and long-term goals in order to prosper. Some of those goals include business growth, customer satisfaction, increase in brand awareness, and financial stability. You might ask, "What is the best way to track if you are on your way to reaching these goals?" Actually, through digital marketing analytics, you can study your strategies and test if they're working towards achieving your goals.
- [5 Ways Social Media Can Benefit Your Business](https://phidev.com/insights/digital-marketing/5-ways-social-media-can-benefit-business): Social media is everywhere! Do you remember a time when social media wasn't part of your everyday life? We cannot! And it just keeps evolving. The latest way social media has integrated into our lives? Through our favorite brands and businesses. 97% of marketers are currently participating in social media. This means that the majority of brands and businesses have seen the benefits of social media and are taking action. What started as simply social networking sites, have evolved into an innovative digital marketing strategy for businesses.
- [The Importance of Mobile Apps for Businesses](https://phidev.com/insights/marketing-tips/importance-mobile-apps-businesses-today): In the near future, mobile apps are going to be a standard and fundamental component of any business.  Not only do they make the purchasing process easier and quicker, but they build a lasting relationship with the consumer.  Additionally, they provide another source of advertising and marketing for your business.  For all of these reasons having a well-functioning mobile app, able to handle all the actions and users that your business requires is a must.  Creating an app is not as straightforward as creating a website on your own.  There are different software requirements for different apps and/or different types of smartphones.  The software needed for an iPhone is not the same as the one needed for an Android.   Hiring a professional will not only give you the full functionality that your business needs, but it will give it the style and design that will resonate with your brand. 
- [Is Email Marketing Still Relevant?](https://phidev.com/insights/digital-marketing/email-marketing-relevance): The short and sweet answer is yes.  An essential function of every business is to keep expanding by attracting more consumers and retaining their existing client base. As a business owner, you have to be constantly and continuously improving and finding new ways of reaching potential consumers and keeping current consumers engaged.  A very effective way to accomplish this is through email marketing.
- [Introduction to Search Engine Marketing (SEM)](https://phidev.com/insights/digital-marketing/introduction-search-engine-marketing-sem): Search Engine Marketing (or SEM) is a fancy name for online advertisement, among other things. Some people consider SEO to be part of SEM but not everybody agrees. Here at Phidev, we like to think of them as separate, while SEM encompasses a similar process to SEO. The main difference between the two is that Search Engine Optimization is organic - which means that page views happen naturally (without you having to pay for clicks) and SEM is paid search results to bring people to a specific section of your website.
- [Do You Really Need SEO For Your Business’ Website?](https://phidev.com/insights/seo/really-need-seo-business-website): If you own a business and have an online presence, chances are you have heard the term SEO a few times.  If you don't know by now, SEO stands for Search Engine Optimization. It serves as a marketing effort focused primarily on expanding visibility organically in search engine results.   This is particularly important since search engines are the primary method of online navigation.  Around 97% of consumers look online before buying a product or service; which can potentially help or hinder your business.  When considering if SEO is the right move for your business consider this.
- [Graphic Design Intern](https://phidev.com/jobs/graphic-design-intern): Update: This position has been filled and is no longer available.
- [5 Things to consider before creating your own website](https://phidev.com/insights/digital-marketing/do-it-yourself-websites-vs-professional-websites): Ask yourself, do you have the time to invest in creating your website? One of the first mistakes you can make is underestimating the process of creating a professional website.  Consider the fact that creating, setting up, and populating a website can take a substantial amount of time out of your day to day business.  From choosing a layout style, setting up a domain and linking it to the appropriate hosting provider, to constantly maintaining it afterward, your website needs constant care and attention.
- [Should you use HTTPS on your website?](https://phidev.com/insights/seo/use-https-website): Our clients have been asking recently why is it that we are using HTTPS instead of HTTP on our websites and what the main difference is.
- [Why You Should Get A Professional Logo Design](https://phidev.com/insights/marketing-tips/get-professional-logo-design): You are just starting a new business and money may be tight... You may be tempted to create your own logo (or ask your cousin) in order to save a few bucks.  You may think the fee for a professional logo design and branding is "too expensive". But hold on a second: you should read this before you decide to “save” that money.  There's a few things you'll want to consider.
- [The Big Fix](https://phidev.com/insights/big-fix): This is the second of a series of guest blog posts by Don Baumgardt about taking his business from a mostly print-based business to a digital business.
- [Is digital the right trail?](https://phidev.com/insights/digital-right-trail): This is the first of a series of guest blog posts by Don Baumgardt about taking his business from a mostly print-based business to a digital business.
- [Hiding, Securing & Changing WP Admin](https://phidev.com/insights/tech-tips/changing-conceailing-and-securing-wp-admin): Once an open source system becomes so popular as Wordpress very often it becomes vulnerable to attacks. I wonder why the folks at Wordpress have not done anything to enhance the security of the admin site, which, by default, you can access by going to /wp-admin.
- [5 reasons why you need a professional website](https://phidev.com/insights/marketing-tips/business-need-professional-website): Here are 5 reasons why you should have a professional website:
- [How to Setup Email Addresses on iPhones](https://phidev.com/support/setup-email-address-iphones): This article will help you setup your email address on your iPhone
- [Graphic Designer](https://phidev.com/jobs/graphic-designer): At Phidev, we're a fast-paced, growing, and a downright cool digital agency. We are looking for a graphic designer. We're currently looking to hire a part-time/intern Graphic Designer to join our team.
- [The Hunt Institute](https://phidev.com/insights/hunt-institute): We were approached by the Hunt Institute to come up with their new web design. After a few years from their inception and of the same website, they were ready to refresh their online home to reflect what they are: A First-Class research institution.
- [Job Opening: Account Manager](https://phidev.com/jobs/account-manager): This is no longer available
- [Adding Text to a Revolution Slider Slide](https://phidev.com/support/adding-text-to-a-revolution-slider-slide): Adding Text to a Slider: Tutorial Steps Navigate to your website's back-end. From there, navigate to the "Revolution Slider" plugin. Normally, it will be located on the left menu of the admin pane. Near the top of the page, you'll see a list of your sliders. Select the blue "Edit Slides" button on the slider group that you want to edit. This will display a list of the slides in the slider group. Select the green "Edit Slide" Button underneath the thumbnail of the slide that you want to add your text to. From this page, you can make any necessary edits to your slide. You'll want to scroll down, almost to the bottom of the page. From there, you can select the "Add Layer" Button. Rewrite the "Caption Text1" to your desired text from the "Layer General Parameters" panel. Ensure that the "Style" dropdown is set to "banner-tag". After you ensure that all settings are correct, scroll to the bottom of the page and select the green "Update Slide" button. Don't worry if the preview on this page looks incorrect, because further styling will be added after you update the slide. A popup tag will briefly appear on the right of your screen, ensuring that your changes have been saved. Navigate to the page that contains the slider to ensure that everything looks correct. Pump your fists in victory.
- [Web & UX Designer](https://phidev.com/jobs/web-ux-designer): This position is no longer available, but send us your portfolio if you think you will be a good fit for Phidev
- [2015 Apple TV Tech Talk Report](https://phidev.com/news/apple-tv-tech-taks): We were invited to attend "Apple TV Tech Talk" last week in Austin. It was a great experience. It was a day packed with a lot of information about the new Apple TV and advice from Apple experts on how to develop better apps for the Apple TV. This article gives you a summary of what happened.

## Pages
- [Cookie Policy](https://phidev.com/cookie-policy): JTNDZGl2JTIwaWQlM0QlMjJja3ktYXV0by1jb29raWUtcG9saWN5JTIyJTNFJTNDJTJGZGl2JTNF
- [Our AI Philosophy](https://phidev.com/ai-philosophy): When computers arrived in the workplace, people feared they would lose their jobs. Some roles changed, some disappeared, but what actually happened was a massive leap in human productivity. AI is the same kind of shift. The better you understand how to use it, the better your results will be. The organizations that treat AI as a shiny toy will be outperformed by those that treat it as a serious instrument. It is our duty to get to know how to use AI and get the most out of it, not just for us, but for organizations around us.
- [Terms and Conditions](https://phidev.com/terms-and-conditions): Last updated: November, 6, 2025
- [Schedule a Call](https://phidev.com/schedule-a-call)
- [Insights](https://phidev.com/insights): Insights: What we're thinking about while we build. Posted by Ares Saldaña July 12, 2026 6 min read A Name or a Number Field Notes Posted by Ares Saldaña June 9, 2026 8 min read AI Gives You an Answer. That's Not the Same as the Right Answer. AI Insights Posted by Ares Saldaña June 3, 2026 5 min read AI Dependency Starts Small: How Confidence Gets Quietly Outsourced AI Insights Posted by Ares Saldaña April 30, 2026 5 min read AI Adoption and the Failure Loop AI Insights Posted by Ares Saldaña October 26, 2024 7 min read 12 Examples of Custom Software Driving Results for Mid-Sized Businesses Custom Software Development Posted by Ares Saldaña July 21, 2024 6 min read What are the Best Practices for Content Publishing? Content Strategy Loading
- [Privacy Policy](https://phidev.com/privacy): Effective Date: July 08, 2026
- [Branding](https://phidev.com/services/branding-services): JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1mcmFtZSUyMiUzRSUzQ2lmcmFtZSUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcGxheWVyLnZpbWVvLmNvbSUyRnZpZGVvJTJGNjgxOTM0MzEzJTNGaCUzRDUwZmMxODU2NzQlMjZhdXRvcGxheSUzRDElMjZtdXRlZCUzRDElMjZsb29wJTNEMSUyNmF1dG9wYXVzZSUzRDAlMjZiYWNrZ3JvdW5kJTNEMSUzQSUyMiUyMHdpZHRoJTNEJTIyMTAwJTI1JTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwYWxsb3clM0QlMjJhdXRvcGxheSUzQiUyMiUzRSUzQyUyRmlmcmFtZSUzRSUzQyUyRmRpdiUzRQ==
- [Work](https://phidev.com/work): We work with our clients from helping fine-tune their goals and how to measure them to a successful project delivery.
- [Industries](https://phidev.com/industries): JTNDbG90dGllLXBsYXllciUwQSUyMCUyMGF1dG9wbGF5JTBBJTIwJTIwbG9vcCUwQSUyMCUyMG1vZGUlM0QlMjJub3JtYWwlMjIlMEElMjAlMjBzcmMlM0QlMjIlMkZ3cC1jb250ZW50JTJGdGhlbWVzJTJGUGhpU3RhcnQlMkZtZWRpYSUyRmFuaW1hdGlvbnMlMkZpbmR1c3RyaWVzLWNpcmNsZXMuanNvbiUyMiUwQSUyMCUyMHN0eWxlJTNEJTIyd2lkdGglM0ElMjAxMDAlMjUlMjIlMEElM0UlMEElM0MlMkZsb3R0aWUtcGxheWVyJTNF
- [Landing](https://phidev.com/landing)
- [Job Application](https://phidev.com/job-application): If you are looking for a fun place to work with a flexible schedule and interesting challenges and that pushes you to become better at what you do, then you came to the right place. First Name* Last Name* Email* Phone What position would you like to apply for? Where do you live? Please attach your CV Where can we find you online(LinkedIn, Facebook, Behance,etc)? Give us a link to your profiles, one per line.
- [Take Out Ordering System](https://phidev.com/take-out-ordering-system): Accept orders online through your own website to gain and maintain patrons that are not willing to dine in due to COVID-19.
- [Digital Marketing Services](https://phidev.com/services/digital-marketing-services): JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1mcmFtZSUyMiUzRSUzQ2lmcmFtZSUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcGxheWVyLnZpbWVvLmNvbSUyRnZpZGVvJTJGNjgxOTMyNDg4JTNGaCUzRDUwZmMxODU2NzQlMjZhdXRvcGxheSUzRDElMjZtdXRlZCUzRDElMjZsb29wJTNEMSUyNmF1dG9wYXVzZSUzRDAlMjZiYWNrZ3JvdW5kJTNEMSUzQSUyMiUyMHdpZHRoJTNEJTIyMTAwJTI1JTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwYWxsb3clM0QlMjJhdXRvcGxheSUzQiUyMiUzRSUzQyUyRmlmcmFtZSUzRSUzQyUyRmRpdiUzRQ==
- [Our Process](https://phidev.com/about/our-process): Let's kick this off! First, we'll meet to make sure everyone understands the scope of the project--you tell us your goals and together we develop a plan to reach them. We'll plot out key objectives, important deadlines, and any constraints we may anticipate so that everyone is on the same page from the word "go."
- [Free Website Analysis](https://phidev.com/free-website-analysis): Enter your information on the form below to get a free website analysis with actionable information on how to improve your website delivered to your email. No strings attached. First Name* Last Name* Email* Phone Website If you would like to see how your website compares to those of your competitors, then fill out these fields. Otherwise, leave it them empty and continue to the bottom of the form. Competitors Website Competitors Website Message YesI would like to subscribe to receive actional tips and recommendations about digital marketing.
- [Can People Find Your Business Online?](https://phidev.com/can-people-find-business-online)
- [SEO Grader Results](https://phidev.com/seo-grader-results): Ready to Improve your SEO? Contact Us
- [SEO Grader](https://phidev.com/seo-grader): Is your website ranking organically for the keywords your business needs? Use the form on this page to get a free SEO evaluation. There are over 63,000 google searches per minute. If your website is not ranking high for pertinent keywords you are loosing business!
- [Customer Support](https://phidev.com/support)
- [Software Development](https://phidev.com/services/software-development): Based on your industry experience and our technical skills, we get you what you need to keep fueling your organization’s growth.
- [Contact](https://phidev.com/contact): If you believe we could be a good fit for your marketing project, please contact us. A team member will contact you soon to schedule a call.
- [Home](https://phidev.com/): We partner with the businesses we understand most deeply to design and build custom technology, AI implementations, and strategy. Specific solutions for specific problems — built for the way each business actually works.
- [Digital Strategy](https://phidev.com/services/digital-strategy): Then after careful thought we help our customers decide the best digital media planning strategy.
- [Digital Marketing Services](https://phidev.com/services/digital-marketing): A well-thought and successful Pay-Per-Click management is a core element of any Digital Marketing Strategy.  97% of people look online for a product or service before making a purchasing decision. If you cannot place your business in front of customers, then you are losing them.
- [Web Design & Development](https://phidev.com/services/web-design-development): Your business is one of a kind. Shouldn’t the software that helps you delight your customers too? Our custom software development services do just that. We come and learn about your business and its challenges to create a one-of-a-kind app to accelerate your business.
- [Marketing Automation](https://phidev.com/services/marketing-automation): JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1mcmFtZSUyMiUzRSUzQ2lmcmFtZSUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcGxheWVyLnZpbWVvLmNvbSUyRnZpZGVvJTJGNzAxNzcyNzcxJTNGaCUzRDUwZmMxODU2NzQlMjZhdXRvcGxheSUzRDElMjZtdXRlZCUzRDElMjZsb29wJTNEMSUyNmF1dG9wYXVzZSUzRDAlMjZiYWNrZ3JvdW5kJTNEMSUzQSUyMiUyMHdpZHRoJTNEJTIyMTAwJTI1JTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwYWxsb3clM0QlMjJhdXRvcGxheSUzQiUyMiUzRSUzQyUyRmlmcmFtZSUzRSUzQyUyRmRpdiUzRQ==
- [Continous Support](https://phidev.com/services/continous-support): Developing and launching a great product, website, or service is just the beginning. We become partners with our clients to foster long-term relationships and keep the end product flourishing. We become an extension of your organization to support your customers directly while still representing your brand. Having the same people who built your product answering technical and non-technical questions your customers or staff might have will allow you to close the gap between customer service and technical knowledge.
- [Branding](https://phidev.com/services/branding): Having a consistent branding is key to a successful business. With our branding services, we will work with you to define a clear, consistent, and trustworthy brand that embodies your business story.
- [Analytics](https://phidev.com/services/analytics): In order to continue improving your product, you need to gather as much information as possible. How long are your customers using your product? How many pages are they visiting? How are they finding your product or service? What is the last page they visit before leaving your site? What parts of your homepage get the most attention? How old are your visitors?
- [Services](https://phidev.com/services): Phidev is a technology and strategy studio. We design and build custom software, AI implementations, integrated systems, and brand strategy for the organizations we understand most deeply. Specific solutions for specific problems — built for the way each business actually works.

## Portfolio
- [Jarritos](https://phidev.com/project/jarritos-website-redesign): Jarritos came to Phidev at an important moment in the brand's evolution. The existing website no longer reflected the energy, personality, and cultural authenticity that had made Jarritos an icon for generations.
- [Lucky Little Cat](https://phidev.com/project/lucky-little-cat): Lucky Little Cat came to life from the demand among business owners for cost-efficient and user-friendly website solutions, eliminating the need to navigate the complexities of the online landscape. This new, done-for-you product, developed by Phidev, serves solopreneurs, small to medium-sized businesses, and tradespeople, enabling them to establish a dependable and professional online presence through convenient and affordable monthly payments.
- [Tousled Beauty Studio](https://phidev.com/project/tousled): We were happy to collaborate with design studio Estudio Wikka for branding and Mónica Lozano as the project photographer. It was a pleasure for us to help Tousled Beauty Studio with their rebrand launch, supporting them with design implementations and, of course, their website.
- [Texas Medical Care Plans](https://phidev.com/project/texas-medical-care-plans): Initially, Microsoft Excel seemed like a reasonable solution to manage Texas Medical Care Plans (TMCP) clients, but a more robust solution became necessary with a rapidly growing customer base. Attempts to share this spreadsheet with Dropbox worsened the issues, leading to the realization of the need for a tailored approach. Existing CRM solutions fell short of TMCP's specific needs for exceptional customer service, prompting the decision to develop a custom CRM precisely aligned with our client's operational requirements.
- [Dermabon](https://phidev.com/project/dermabon): Dermabon is a well-established brand known for effectively controlling and relieving symptoms of psoriasis in Mexico. In the U.S., Dermabon is recognized by the National Psoriasis Foundation as one of the few successful products to control this condition without cortisol or steroids. However, the brand was unknown and more expensive than its direct OTC competitors.
- [Audisatt](https://phidev.com/project/audisatt): We are thrilled by our work, which extends beyond software development to strategic brand creation. This effort aims to infuse innovation and vibrancy into the fiscal world. Our crafted taglines, such as "La herramienta del contador de hoy" (The tool for today's accountant) and "Primero Audisatt, después al SAT" (First Audisatt, then Mexico's Tax Authority), along with our brand messages and marketing efforts, establish Audisatt as the exclusive automated audit solution for electronic accounting software tailored for private companies in Mexico.
- [Western Playland](https://phidev.com/project/case-study-western-playland): The hospitality industry was severely affected by the COVID pandemic. Western Playland, an amusement park located in New Mexico and one of our customers, was no exception. After starting their 2020 season during the second half of February 2020, they were forced to shut down by the government of New Mexico. What initially seemed like a temporary shutdown turned out to be over a  year.

Phidev is a Technology and Strategy Studio for the way you work