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Understanding Digital Marketing Analytics and How To Use Them to Optimize Your Business

Digital Marketing Analytics: The digital era brought with it a world of new and efficient methods to track a business’s progress and consequent success. A big part of a business’ success relies on analyzing it constantly and understanding what makes it grow. Every business needs to set short and long-term goals in order to prosper. Some of those goals include business growth, customer satisfaction, increase in brand awareness, and financial stability. You might ask, “What is the best way to track if you are on your way to reaching these goals?” Actually, through digital marketing analytics, you can study your strategies and test if they’re working towards achieving your goals.

Why Should You Consider Digital Marketing Analytics?

Time and time again you’ve heard that the key to success for any business is ‘quality over quantity’. There is no point in providing your consumers with endless content if it’s not going to engage them or result in a purchase. Here is where digital marketing analytics comes into play.  In order to create engaging content, you need to study your audience and evaluate what truly captures their attention.

Digital marketing encompasses everything from websites, social media networks, Google ads, to email marketing.  Through all of these channels, you can develop a strategic plan to reach your audience.   For example, if you want to expand your audience, you might consider promoting your business through Google Ads.  If your goal is to keep your audience happy and engaged, you provide them with lively content through social media.  Therefore, to successfully target your consumers and incite them into interacting with your business you have to ask yourself two fundamental questions:

  • What are they looking for?
  • Where are they looking for it?

Given that everything is tracked through different channels, you can find the answer to these questions by conducting a thorough digital marketing analysis.   Firstly, digital marketing analytics can tell you how many people viewed your campaign. Not only that, but it can also let you know what other things those people are likely to search for next and/or purchase.   Additionally, through digital marketing analytics, you can have a day to day analysis of how your online ads are performing.   Ultimately, digital marketing analytics can provide you with the information needed to take your business to the next level.

Why Should You Consider a Professional Agency To Help Me Understand My Analytics

According to the Wall Street Journal, “spending on marketing analytics is expected to jump from 7% of marketing budgets to more than 12% in the next three years.” The continued growth of budget spent on digital marketing and its analysis indicates the rapid growth in importance and relevance in the industry. Most of that percentage is invested in companies that can help you understand the numbers and how to use them to your advantage. Keeping track of all your channel metrics can be a tricky business because not all the online programs are reliable.   A professional agency helps your business be protected from scams and fraud.

Don’t leave your business’ success up to chance! Take advantage of the benefits offered by digital marketing analytics and optimize your business. Phidev can help you keep track of all of your online metrics and can keep your business current.   Contact us at phidevinc.com today for more information.


Ares Saldaña
Ares Saldaña
Since 2005, I have been helping clients find and develop new systems, products, or solutions that address their business challenges and problems. As the founder of Phidev, a digital marketing agency, and a partner at Audisatt, a data-driven SaaS audit company, I combine technology, data, and design to create and deliver effective and innovative online campaigns and platforms. My passion lies in generating and developing ideas that leverage my expertise in marketing strategy, digital marketing, content development, and product/software development. I also enjoy leading and managing teams that share my vision and values of delivering high-quality and customer-centric results. I am always eager to learn new skills and technologies that can enhance my performance and expand my knowledge.