Phidev
Get In Touch
Phone: +1 (915) 730-3817
500 W. Overland Ave Suite 250W, El Paso, TX 79901

We help businesses build technology that fits how they actually work.

We partner with the businesses we understand most deeply to design and build custom technology, AI implementations, and strategy. Specific solutions for specific problems — built for the way each business actually works.

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Our Expertise

Custom Software Development

When off-the-shelf tools don’t fit how your business actually works, we build what does.

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Automation & System Integrations

Your systems should talk to each other so your team doesn’t have to be the middleman.

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Web Design & Development

Websites that tell your story, load fast, and work as hard as your business does.

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AI Strategy & Implementation

AI built into your actual workflows — not a demo, not a slide deck, not a chatbot that doesn’t know your business.

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Brand & Content Strategy

You have the brand. We help you use it — with the right story, in the right places, for the right audience.

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Technology Strategy & Leadership

Technology leadership embedded in your operations — not a vendor waiting for a ticket.

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Selected Work:

Lucky Little Cat

Brand & Content Strategy Software Development
Show project

Born from the need of small businesses and solopreneurs to get online without breaking the bank, Lucky Little Cat is a product developed and…

Tousled Beauty Studio Tousled Beauty Studio

Tousled Beauty Studio

Brand & Content Strategy
Show project

Tousled is a beauty studio located in El Paso, Texas, with a second location in Las Cruces, New Mexico. It offers hair, nail, and…

Texas Medical Care Plans

Brand & Content Strategy Software Development
Show project

TMCP is a leading health insurance agency in Texas, having expanded from a one-person operation to a team of dozens. In 2017, they reached…

Dermabon

Dermabon

Brand & Content Strategy E-Commerce
Show project

Cleaning up skin – and brand A company that manufactures handmade, natural, over-the-counter (OTC) soap to help people control and alleviate their psoriasis symptoms.…

Audisatt Audisatt

Audisatt

Brand & Content Strategy Software Development
Show project

We designed and developed Mexico’s first automated audit SaaS system in collaboration with Audisatt’s accounting expert and co-founder. Our system efficiently processes thousands of…

Western Playland Western Playland

Western Playland

Case Study
Show project

Summer/Fall 2021 Campaign.   Western Playland is a regional amusement park that has been open for over 60 years. It stands as a leader…

Featured Resources

From the Workshop

Technology moves fast. These are the ideas we’re thinking about while we build.

Picture of a Sign that reads "We do no have Wifi. Pretend it's 1995. Talk to each other"
July 12, 2026
6 min read
  • Ares Saldaña
  • Posted by Ares Saldaña

A Name or a Number

I’ve been traveling a lot lately. I don’t like being stuck in...
June 9, 2026
8 min read
  • Ares Saldaña
  • Posted by Ares Saldaña

AI Gives You an Answer. That's Not the Same as the Right Answer.

There’s a moment I genuinely dislike when I open my notebook to...

Explore more insights

Ready to get started?

Contact Us
Brand & Content Strategy Software Development

Lucky Little Cat

Born from the need of small businesses and solopreneurs to get online without breaking the bank, Lucky Little Cat is a product developed and…

  • Strategy

    Branding, Development, Automation & Marketing

  • Design

    Brand, Motion Graphics & Illustration

  • Development

    Client Dashboard & Marketing Automation

View Project
Brand & Content Strategy
May 8, 2022

Tousled Beauty Studio

Tousled is a beauty studio located in El Paso, Texas, with a second location in Las Cruces, New Mexico. It offers hair, nail, and…

  • Strategy

    Branding

  • Design

    Website, Digital Animations

  • Branding

    Estudio Wikka

  • Custom Integration

    Booker & Mailchimp

  • Development

    Website & Email Automation

  • Photography

    Monica Lozano

View Project
Brand & Content Strategy Software Development
May 9, 2023

Texas Medical Care Plans

TMCP is a leading health insurance agency in Texas, having expanded from a one-person operation to a team of dozens. In 2017, they reached…

  • Strategy

    Branding, Marketing, CRM, Art Direction

  • Design

    CRM Development, Content Development, Campaigns, Print Collateral

  • Development

    Custom CRM

View Project
Brand & Content Strategy E-Commerce
May 20, 2022

Dermabon

Cleaning up skin – and brand A company that manufactures handmade, natural, over-the-counter (OTC) soap to help people control and alleviate their psoriasis symptoms.…

  • Strategy

    Branding Strategy, Content Strategy, UX Strategy

  • Design

    Art Direction, Brand Design, Packaging Design

  • Tactics

    Marketing Automation, Paid Advertising, Social Media Strategy

View Project
Brand & Content Strategy Software Development
May 12, 2022

Audisatt

We designed and developed Mexico’s first automated audit SaaS system in collaboration with Audisatt’s accounting expert and co-founder. Our system efficiently processes thousands of…

View Project
Case Study
September 10, 2021

Western Playland

Summer/Fall 2021 Campaign.   Western Playland is a regional amusement park that has been open for over 60 years. It stands as a leader…

  • Strategy

    Marketing Strategy

  • Design

    Art Direction, Motion Graphics, Video

  • Digital Marketing

    Social Media Management, Paid Advertising: Google Ads, Facebook & Instagram Ads, Email Marketing

  • Custom Software Development

    Custom Reservation System, Facebook Chatbot

View Project