Tousled Beauty Studio
Tousled is a beauty studio located in El Paso, Texas, with a second location in Las Cruces, New Mexico. It offers hair, nail, and brow services, specializing in bridal services. Inspired by the beauty of the surrounding Chihuahuan Desert, the project blossomed during and after the hectic environment brought on by the pandemic. The studio aims to be a second home, promoting self-love, care, and empowerment for clients seeking their best selves.
Task
To support our client during its rebrand launch and to develop a website that serves as the main source for bookings.
We were happy to collaborate with design studio Estudio Wikka for branding and Mónica Lozano as the project photographer. It was a pleasure for us to help Tousled Beauty Studio to rebrand launch, with design implementations and, of course, their website.
As with many other successful rebranding projects, Tousled Beauty Studio aimed not only to change its identity and customer experience but also to incorporate new services that were naturally demanded by its loyal clientele. These new services were introduced alongside a long-term campaign: “Embrace your beauty, Embrace your nature, Embrace your force.”
We collaborated with Estudio Wikka to rebrand, establish a new voice, and create visual content that resonates with our client’s customer base.
We designed and developed a website that serves as an informational resource and directs the audience to book their beauty sessions through our client’s booking platform.
We integrated the website with Booker.com and we suggested and executed an integration with Mailchimp for them to start utilizing email marketing.
Once the website was done, we created a brand awareness campaign for the new branding and offerings, generating thousands of views and a successful brand launch.
Projects like Tousled Beauty Studio allow us to explore collaborations with talented creatives with different skill sets than ours, ultimately making the project better than if we did it on our own. These collaborations benefit the clients by allowing them to achieve their short- and long-term goals. We are happy to see our client continue growing and evolving while we keep their website up-to-date and ensure it functions as one of their most essential tools for bookings.